HERE IT IS MONDAY AGAIN. SOME FOLKS REALLY LIKE TO KNOW WHAT THE TOP EARNING movie of the weekend is. If a blockbuster thriller about the end of the world has hit the movie houses, you can bet your popcorn that it's going to come in #1.
Critics weep as once more the box office reflects the taste of the country, which seems to be made up of 12 year old boys with too much spending money. "Non-thinkers" rushed to this doomsday flick. Lest I forget to inform you, the movie is "2012". It raked in $65,000,000, making it one of the biggest openings of the year, and the highest worldwide "ever" for an original movie. Meaning, not part of a franchise, or pre-existing brand.
Sony hooked onto a brilliant marketing campaign, which emphasizes the Mayan prediction that the world will end in December, 2012. I for one really trust the Mayans...they discovered chocolate, right? That makes them pretty credible in my view.
I'm generally one of those East Coast snobs who tsk at this sort of fare. Yet joining fiction to truth, 2012 seems a reasonable date for us to finally be forced to settle the healthcare question, by reason or by special effects. Or act of God.