MADELYN PUGH DAVIS
March 15, 1921- April 20, 2011
With her partners, MADELYN PUGH DAVIS, who has passed away at the age of 90, wrote the classic "I Love Lucy", including the memorable stomping of a vat of grapes, the oversized bread swelling from the oven, and perhaps the most famous of all, "VITAMEATAVEGAMIN", a commercial for a health tonic.
The premise that Ms. Davis and her partners came up with was to have far-fetched physical predicaments for the show's star, Lucille Ball, and to get Lucy Ricardo into ever-lasting conflict with Ricky Ricardo, played by her real life husband, Desi Arnaz.
The Paley Center for Media honored Ms.Davis in 2006, and said of her: She "not only made her mark as a writer, but also opened the door for other women to follow in her footsteps."
Starting in 1951, for four of its six seasons, "I Love Lucy", was the most popular show on television. All 179 episodes remain in reruns. Probably forever.